Ava Barnes
Marketing leader driving growth and brand impact.
- Role
- Head of Marketing at Octup
- Location
- Decatur, GA, US
- LinkedIn followers
- 500 followers
About Ava Barnes
Proven GTM Leader. At Alvys, I built and led the marketing team from the ground up…
Experience
Head of Marketing
Aug 2025 — Present
Building marketing from the ground up. I own brand, demand generation, and go-to-market strategy for an AI-powered platform serving logistics companies. My mandate: create awareness, accelerate adoption, and position Octup as the category leader.Key contributions so far:GTM & Budget: Creating and implementing the full go-to-market plan and marketing budget to align growth targets with resources and execution.Website & Brand Refresh: Leading a complete rebuild of Octup’s website and a logo refresh to modernize the brand and sharpen positioning.Demand Generation: Building inbound and outbound programs that fuel pipeline through organic and earned channels like content, ABM, LI-Led Growth, and partnerships.Thought Leadership: Establishing Octup’s industry presence with executive comms, customer storytelling, and strategic media.
Education
Georgia State University
Master of Arts (M.A.)
University of West Georgia
PhD in Psychology
Georgia State University
Bachelor's degree
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