Autumn Wickenhauser
Marketing, CX & Digital Director (Rental & Used)
- Role
- Marketing, Cx and Digital Director - Rental & Used at Caterpillar Inc.
- Location
- Bloomington, IL, US
- LinkedIn followers
- 500 followers
About Autumn Wickenhauser
Influence | Marketing Strategy | Customer Segmentation | Digital Transformation | Brand Management | Social Strategy | SEO & SEM | Lead Generation & eCommerce * 20+ years experience in marketing strategy and execution; experience design; digital transformation; digital marketing inclusive of social strategies, SEO and SEM; trade show and event management; marketing communication strategies and implementation; offer management; data insights & buyer behavior.* Complex P&L experience with demonstrated ability to manage budgets to plan including CapEx* Demonstrated ability to gain consensus through influence across matrixed organizations* Consistently high employee insights/satisfaction scores with emphasis on employee engagement and challenging work and impact* Global team leadership* StrengthsFinder 34 Top 5: Activator, Maximizer, Communication, Positivity, Individualization
Experience
Marketing, Cx and Digital Director - Rental & Used
May 2023 — Present · Peoria, IL, US
Spearheaded the marketing, CX, and digital strategy for the Rental and Used equipment industry teams, enhancing customer engagement and brand loyalty. • Developed and implemented a comprehensive customer segmentation strategy, driving actionable insights across industry teams and dealer networks. • Leading a multi-year digital transformation project, significantly improving the end-to-end eCommerce experience for customers and dealers.
Education
Illinois State University
B.S., Public Relations, Business Admin
1998 — 2003
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