Autumn Walls

Business Development Representative @Swiftly, Inc.

Partnered cross-functionally with AEs and Marketing to position Swiftly’s value across key transit KPIs, aligning messaging with strategic service goals.•Co-developed persona-based campaign messaging in collaboration with Enablement, focusing on equity, performance metrics, and regional transit needs.•Informed marketing direction using frontline insights on customer pain points, objections, and regional challenges.•Optimized content strategy by testing email subject lines and CTAs, increasing engagement rates and improving MQL quality.