Autumn Furr
SVP Brand & Communications Leader | Global Brand Stewardship, Earned Authority & Cultural Storytelling
- Role
- Advisor Subject Matter Expert Target Take-off at Target
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Autumn Furr
Creative Brand Marketing & Communications Leader with a Track Record of Transforming Brands. With 20 years of experience leading brand marketing, PR, and strategic partnerships for top fashion, beauty, and lifestyle brands, I specialize in creating culturally relevant, high-impact marketing campaigns that drive growth and engagement.As VP of Global Brand Marketing & Communications at Rebecca Minkoff, I helped scale the business to $150M through innovative digital marketing, experiential activations, and strategic brand partnerships. At Flow Alkaline Spring Water, I introduced the brand to the U.S. and European markets, securing partnerships with Gwyneth Paltrow and Shawn Mendes.Currently, as the Founder of Westway Communications, I advise leading brands in fashion and wellness, helping them refine their brand marketing, press strategy, and influencer positioning.I’m passionate about shaping brand identities, creating buzz-worthy moments, and leading marketing teams to success.
Experience
Advisor Subject Matter Expert Target Take-off
Aug 2021 — Present
Serve as a Public Relations | Marketing mentor for each Take-off cohort, advising on best practices across all product categories from early stage to in store launch.
Education
Appalachian State University
Bachelor's degree, English Language and Literature/Letters
Skills
- Advertising
- Editing
- Blogging
- Event Planning
- Editorial
- Fashion
- Fashion Design
- Indesign
- Luxury Goods
- Marketing
- Publicity
- Public Relations
- Social Media
- Social Media Marketing
- Social Networking
- Styling
- Press Releases
- Media Relations
- Adobe Creative Suite
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