Martin Bateson
Accomplished Director: Automotive Retail, Fixed Operations, Service Delivery, Staff/Operations Management, Data, P&L
- Role
- Service Director at Avery Greene Honda
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Martin Bateson
Self-directed and driven retail automotive professional with comprehensive accomplishments leading fixed operations, customer service delivery, non-warranty revenue and cross-functional teams to ensure success and achieve goals. Known as an innovative thinker with strong finance, P&L, dealership software and marketing acumen. Demonstrated success developing and seamlessly executing service plans in multisite luxury automobile dealerships. Recognized for maximizing performance by implementing appropriate strategies through analysis of details to gain an understanding of the competition, trends and relationships. Highly organized, creative problem solver who excels at guiding teams. Expertise includes managing parts inventories, budgets and advising staff and customers. Accomplishments: • Three-time winner of the Lexus Crown Jewel and recipient of the Dodge Five Star Award. • Improved net profit 120%+ by analyzing financial reports, forecasting, pricing systems and maximizing shop production. • Maintained and managed a 90-vehicle loaner fleet. • Improve customer satisfaction scores. • Grow customer pay repair order counts. • Increase effective labor rates. • Develop strong manufacturer relations. Expertise: Automotive, Customer Satisfaction, Customer Service, Operations Management, Customer Retention, Automotive Aftermarket, Dealer Management, Sales, Dealers, Inventory Management, Warranty, Marketing Strategy, Programming, Service Delivery, Mobile Applications, Marketing, Forecasting, Data Analysis, Luxury Goods, iOS Development, Product Marketing, Merchandising, Objective-C, Swift (Programming Language), Luxury Goods
Experience
Service Director
Mar 2020 — Present · Vallejo, CA, US
We have increased ELR, Hours Per RO, and CSE through process implementation. Consistent MPI\'s and follow-up on recommended needs has resulted increased gross.Reynolds and Reynolds Advanced Service Utilization and targeted marketing has resulted in a 23% increase in CP year over year.
Education
Dunwoody College of Technology
Automotive Technology
California Institute of Integral Studies
Organizational Development
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