Alok Kumar Saini
HEAD - Marketing | Strategic & AI-Driven Marketing Leader | Ex-ICICI Bank | Driving Brand, Demand & Revenue Growth | AUTHOR
- Role
- Head of Marketing at Sla Finserv
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Alok Kumar Saini
Marketing Head with 17+ years of leadership experience driving brand growth, AI-driven and digital marketing transformation, and marketing-led revenue outcomes across BFSI, financial services, insurance, media, and education sectors.Currently leading end-to-end marketing strategy, performance and AI-enabled marketing, brand positioning, demand generation, and corporate communications. Known for aligning marketing with business goals, conversions, ROI, and scalable growth.Previously served as Zonal Marketing Manager (Chief Manager–II) at ICICI Bank, managing large regional marketing operations, strategic alliances, brand governance, and multi-crore budgets across Rajasthan and Mumbai. Led integrated ATL, BTL, and digital initiatives across 200+ locations in regulated environments.Recognized for building high-performance teams, leading change, and delivering measurable impact. I’m also the —a book designed to help professionals rediscover purpose, regain clarity, and recharge their careers./ –.
Experience
Head of Marketing
Aug 2025 — Present · Jaipur, IN
Senior Management Role spearheading the Marketing function - Heading end-to-end marketing including marketing strategy, AI-driven digital marketing, performance marketing, brand management, and demand generation- Driving marketing-led growth, owning KPIs across lead generation, conversions, CPL, CAC, ROI, and pipeline contribution- Leading AI-enabled initiatives: marketing automation, predictive lead scoring, campaign optimization, analytics dashboards- Executing integrated ATL, BTL, and digital campaigns, delivering 40% growth in qualified leads- Managing brand repositioning, corporate communications, budgets, agencies, and high-performance teams.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Professional Diploma in Digital Marketing
2020 — 2021
Balaji Institute of Modern Management
Master of Business Administration - MBA, Marketing
2006 — 2008
S S Jain Subodh P G College, Jaipur
Bachelor of Commerce - BCom
2002 — 2005
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