Austin Smith
Senior Digital Experience & Marketing Analyst | CX Strategy | Web Analytics | Martech | Consumer Insights | AutoZone
- Role
- Senior Analyst, Ui X & Marketing at AutoZone
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Austin Smith
As a Senior Analyst in Digital Experience and Marketing at AutoZone, I specialize in optimizing customer journeys through data-driven insights and innovative martech solutions.With a background in international team leadership and a strong foundation in web analytics, I bring a strategic lens to consumer behavior, digital performance, and omnichannel engagement.My toolkit includes Adobe Analytics, Google Analytics, Tableau, SQL, and A/B testing platforms. I’ve led initiatives that improved conversion rates, enhanced UX, and supported cross-functional marketing campaigns.Passionate about continuous learning, I’m focused on driving measurable impact through customer-centric digital strategies.
Experience
Senior Analyst, Ui X & Marketing
Aug 2023 — Present · Memphis, TN, US
Education
University of Memphis
Master of Business Administration - MBA, Data Analytics
2020
University of Memphis
Bachelor's Degree, International Business
University of Memphis
Bachelor of Business Administration - BBA, International Business
2007 — 2011
University of Memphis
Master of Business Administration
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