Austin Lyman
Partner SVP of Marketing @Athletes First
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WORK HISTORY
Partner SVP of Marketing @Athletes First
Orange County, CA, US
Austin Lyman is a seasoned sports marketing executive specializing in talent marketing and brand partnership development for Athletes First’s roster of elite NFL and college football clients. He proactively identifies, negotiates, and secures high-impact endorsement, licensing, and appearance opportunities that amplify athlete brand value and commercial success. Austin serves as a strategic consultant to both athlete clients and brand partners, advising on marketing activations, creative content collaboration, and integrated campaign execution. With a deep understanding of the sports business landscape, he leverages market insights to develop strategic marketing initiatives that elevate athlete and brand presence within the sports ecosystem.
EDUCATION
University of Southern California
Bachelor of Arts, Broadcast Journalism
SKILLS
ABOUT AUSTIN LYMAN
I am a sports marketing executive specializing in talent representation and brand partnership development for elite NFL and college football athletes. With more than 15 years of experience at Athletes First, I excel at identifying and securing endorsement and licensing opportunities that maximize athlete brand value and commercial success.I am passionate about bridging the gap between athletes and brand partners through strategic consulting on marketing activations, creative collaborations, and integrated campaign execution. Leveraging deep market insights and a comprehensive understanding of the sports business landscape, I develop innovative marketing strategies that elevate athlete brands and drive meaningful results.I enjoy collaborating with clients, brands, and colleagues to create impactful programs that resonate with fans and deliver sustained growth. Feel free to connect to discuss opportunities, partnerships, or share insights in sports marketing.
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