Austin Conte

Experience

1. Digital Commerce & Omni-shopper Marketing Manager

   Mars

   Feb 2023 — Present

   Lead the Digital Commerce & Omni-Shopper Marketing Team with a focus on performance-based programs to drive trial, increase household penetration, and build an omnichannel presence in key retail accounts within the US market (Amazon, Instacart, Kroger, Walmart, Costco, Whole Foods).• Manage strategic relationship with Shopper and Digital agencies. • Own P&L, Performance Marketing, and strategy for high-growth for the Direct-to-Consumer channel on Shopify Plus.• Delivering consistent double digit MoM growth for 2+ years since launch while increasing ROAS, Conversion Rate, LTV, reducing CAC, and transforming fulfillment operations. • Use 1P & 3P data to develop attribution models, conduct lift experiments, optimize channel performance, and develop new marketing and sales measurement methodologies. • Drive content strategy across brand and retailer owned channels. I work with creative teams to deliver fit-for-platform content that aligns with the brand’s identity and purpose while optimizing for search and user experience. This consists of above the fold, A+, and Brand Store content. • Accelerate digital transformation across marketing and sales functions with a focus on 1P/3P data infrastructure, digital shelf and retail analytics, content syndication tools (Salsify, Syndigo, Pinto), and DSA reporting (Commerce IQ and E-Fundamentals).

Education

• College of Charleston

  Bachelor of Science (B.S.), International Business, Spanish Minor, Economics Minor

• Universidad Nebrija

  Advertising, Spanish Language, and Literature.