Austinae Obstaculo
Director, Research, Strategy & Analysis at Sony Pictures Entertainment. Insights Leader. Media/Entertainment. CPG
- Role
- Director, Research, Strategy & Analysis at Sony Pictures Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Austinae Obstaculo
At my core, I’ve always been curious, loved dissecting human behavior, driven to uncover the “whys”, & motivated to creatively think of solutions to problems (big, small, & in between). This ultimately guided me to a career in research/insights/strategy where I get to do this for a living & work on some pretty amazing global powerhouse brands.Working on brands & franchises like Warner Bros, DC, Batman, Superman, Wonder Woman, Game Of Thrones, Ellen, Barbie, Polly Pocket, Hot Wheels, Scrabble, UNO I’ve had the opportunity to gain a deeper understanding of fans/consumers across the world & unlock why they love these brands, help innovate & optimize a brand’s product line, new series, marketing & cultural relevance, and collaborate with stakeholders to creatively solve the never-ending business problems a brand/category/product is faced with.Having an impact at all phases of the business cycle (foundational & discovery, refinement/optimization, pre-launch, & in-market assessment) has been rewarding not only as a researcher/strategist but also as a fan/consumer of the cool brands I’ve worked on & then later see come to life on shelf, on TV, and on the big screen in theatres across the world.
Experience
Director, Research, Strategy & Analysis
Sep 2024 — Present · Culver City, CA, US
Education
The University of Georgia
Certificate, Principles of Market Research
2013 — 2015
Loyola Marymount University
B.A., Psychology (emphasis in families and individuals), minor in Philosophy
2006 — 2010
Bishop Montgomery High School
High School Diploma
2006 — 2010
Skills
- Toys
- Customer Insight
- Consumer Products
- Event Management
- Creativity
- Analytics
- Quantitative Research
- Marketing Research
- Data Analysis
- Report Writing
- Market Research
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