Austin Snow

About Austin Snow

Experienced and creative Product Marketing Manager dedicated to delivering measurable results and actionable insights. Demonstrated success in crafting and executing innovative programs that enhance profitability and foster growth. A results-oriented marketing expert with experience spanning healthcare, technology, design and consumer sectors. Utilizes deep expertise in marketing strategy, product marketing, go-to-market initiatives, digital marketing, and cross-functional teamwork to fuel consumer growth, adoption, and acquisition.Skills: Product Launch · Messaging Development · Business-to-Business (B2B) · Competitive Intelligence · Healthcare · Project Planning · Electronic Health Records (EHR) · Customer Insight · B2B Software · Software as a Service (SaaS) · Product Marketing · Marketing Strategy · Brand Management

Experience

1. Product Marketing Manager

   Tyler Technologies

   Sep 2024 — Present

   Lead go-to-market strategy and planning by conducting market sizing, segmentation, and addressable market analysis. I build buyer personas, assess competitive landscapes, and identify differentiators to guide product, marketing, and sales direction. I develop business cases that include financial modeling, sales projections, and ROI assessments to support new product planning. I coordinate product launches by defining positioning, messaging, packaging, pricing, and naming while monitoring demand generation, operational readiness, sales enablement, and key performance metrics.Work with leadership to uncover revenue growth opportunities, evaluate scope and risk, and justify financial impact. I drive competitive intelligence efforts, including SWOT analysis, sales tools, and product positioning strategies. I support sales enablement by ensuring teams understand new features and products to drive adoption and customer advocacy. I conduct win/loss reviews and post-deal analyses, providing actionable insights. I also manage relationships with software partners and continuously synthesize market, buyer, and product trends to inform strategic recommendations. I maintain deep knowledge of our software offerings, industry trends, client needs, and competitors.

Education

• University of Oregon

  Bachelor of Fine Arts Degree

• National Outdoor Leadership School

  Certificate of Compleation

Skills

• Hiring
• Visual Merchandising
• Social Media Marketing
• Time Management
• Store Management
• Event Planning
• Wholesale
• Marketing Strategy
• Sales Management
• Graphic Design
• Creative Problem Solving
• Team Leadership
• Public Relations
• Administration
• Logistics
• Operations Management
• Retail Buying
• Apparel
• Customer Service
• Retail
• Fashion
• Account Management
• Staff Development
• Direct Sales
• Business Growth
• Organizing
• Coaching
• Visual Basic
• Customer Relations
• Hard Worker
• Internal Communications
• Retail Management
• Spanish
• E-Commerce SEO
• Management
• Microsoft Office
• Social Media
• Business Development
• Customer Relationship Management (Crm)
• Salesforce.com Administration