Austin Pokluda
Marketing Manager, Risk Control at Travelers | MBA in Finance from The University of Hartford | B.S. in Allied Health Sciences from The University of Connecticut
- Role
- Marketing & Communications Manager, Risk Control at Travelers
- Location
- Guilford, CT, US
- LinkedIn followers
- 500 followers
About Austin Pokluda
Marketing and communications leader with expertise in strategic campaigns, brand…
Experience
Marketing & Communications Manager, Risk Control
May 2019 — Present · Hartford, CT, US
Marketing and communications leader with expertise in strategic campaigns, brand storytelling, and cross-functional execution across insurance and financial services.Risk Control (12/2022 - Present)Claim (5/2019 - 12/2022)• Strategy and execution of integrated marketing and communications campaigns across multiple business lines. Align messaging between the priorities of Risk Control, the business, and enterprise marketing.• Develop content strategies, messaging frameworks, and go-to-market communications that support business objectives. Successful outcomes include increased engagement by customers and prospects across digital, social, and traditional platforms.• Partner with executives, IT, UX, and agency teams to deliver cross-functional initiatives. Most recently, delivered a large-scale digital platform migration.• Produce executive communications and internal messaging to activate key internal and external initiatives.• Report insights to leadership to refine strategies, improve performance, and ensure consistent brand storytelling.
Skills
- Market Research
- Social Networking
- Project Management
- Microsoft Excel
- Start-Ups
- Salesforce.com
- Public Speaking
- Account Management
- Direct Marketing
- Powerpoint
- Public Relations
- Strategy
- Crm
- Coaching
- Business Planning
- Event Planning
- Marketing Communications
- Leadership
- Social Media
- Advertising
- Strategic Partnerships
- Microsoft Office
- Training
- Management
- Online Marketing
- Technical Recruiting
- Cold Calling
- Team Building
- Online Advertising
- Sales Process
- Event Management
- Management Consulting
- Small Business
- Sales Management
- Business Development
- Marketing
- Customer Service
- Marketing Strategy
- Consulting
- Contract Negotiation
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