Austin Manso

Experience

1. Director Business Insights

   CMI Media Group

   Jul 2022 — Present · Philadelphia, PA, US

   Created consolidated data models from multiple internal and external MarTech data sources, integrated with marketing clouds, CDP’s and decisioning platforms to drive personal experiences with addressable media & cross-channel targeting ensuring true reach/frequency and closed loop of actions, resulting field sales close rates by 10%.• Implemented automated processes to segment and track customer cohorts to identify new sources of revenue and insight at a granular level. This increased the accuracy of quarterly ROI reports by 20% and reduced the time to complete by 25%. • Built and presented distinct marketing analytic strategies and technologies for prospective and existing client sales presentations as a part of the business development team.• Developed digital marketing budget recommendations for based on Touch Points, ROI, and Diminishing Returns, resulting in maximized revenue and/or reach aligned to strategic imperatives.• Managed a team of data scientists and marketing strategy analysts to develop timelines and goals for the implementation of insight-driven analytical projects.

Education

• The University of Georgia

  Bachelor of Science (B.S.)

• American InterContinental University

  Master of Science - MS

  1999 — 2000

Skills

• Digital Marketing
• Online Advertising
• Online Marketing
• Marketing Research
• Analytics
• Research
• Statistics
• Strategy
• Digital Strategy
• Omniture
• Interactive Marketing
• Account Management
• Digital Media
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Sem