Austin Laumb

Assistant Manager of Athlete Relations @Fanatics

Chicago, IL, US

Lead Strategy, execution, and performance measurements for 200+ athlete and agency partnerships managing multimillion dollar internal and external relationships to ensure compliance, value creation and alignment with organizational goals.• Direct the development, negotiation, and execution of complex contracts (marketing, product, licensing, event) with oversight of deals exceeding $125M in total while ensuring policy adherence and risk management.• Build and manage cross-functional programs integrating marketing, product, brand and events to strengthen brand growth, achieving $30M+ in annual retail revenue through B2B and D2C initiatives.• Utilize data driven insights to track KPIs, optimize engagement strategies, and evaluate ROI across campaigns generating 120M+ views, significantly improving program effectiveness.• Provide people leadership by guiding cross-functional teams, agencies, and external stakeholders in executing large-scale activations and high impact campaigns.•Partner with legal, finance, marketing and operations teams to drive continuous process improvements,enhance partner accountability, optimize strategy along with reach and streamline workflows.