Austin Lake
Paid Media Director & Consultant | $100M+ Managed | Google Ads · Meta · Programmatic · CTV | Helping Brands & Agencies Scale Performance
- Role
- Digital Marketing Analyst at Sky Ranch
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Austin Lake
I\'ve managed over $100M in paid media spend across my career — and I\'ve spent the last 6 years figuring out how to make every dollar of it work harder.By day, I\'m the Assistant Director of Digital Marketing at Liberty University, where I oversee 8-figure paid search, social, and programmatic budgets across multiple divisions. A few things I\'m proud of there:→ Built and scaled a digital media team from 3 to 10+ analysts→ Overseen website optimization and split testing for landing pages serving 700K+ monthly visitors→ Driven 6-figure cost savings through platform optimization and in-house capability building→ Present campaign performance directly to cabinet leadership, tying media to real enrollment and revenue outcomesIn 2019, I launched Austin Lake Marketing to bring that same enterprise-level rigor to brands and agencies that deserve better than black-box strategies and jargon-heavy reports.Most agencies make paid media sound complicated on purpose. I do the opposite — if a strategy can\'t be explained clearly, it\'s not the right strategy for you. You get complete transparency, expert execution, and a partner focused on your bottom line. You keep the keys to your data. I just drive the car.I help brands & agencies through:→ Full-Service Paid Media — Google Ads, Meta, TikTok, Microsoft Ads, Programmatic (Display, OLV, CTV, Audio)→ Paid Media Audits — Identify wasted spend and missed opportunity in your existing accounts→ White-Label Fulfillment — Reliable expert execution for agencies that need a trusted backend partner→ Enterprise Strategy — High-level thinking scaled to fit your specific goalsI work with local service businesses, nonprofits, and national brands and agencies across the US. If any of that sounds like what you need, send me a DM or email at c••••••@austinlakemarketing.com
Experience
Digital Marketing Analyst
Jan 2018 — Present
Education
Liberty University
Bachelor of Science (BS), Religion/Religious Studies
2007
Liberty University
Master of Business Administration (MBA), Business Administration and Management, General
2019 — 2020
Liberty University
Associate of Arts (AA), Business Administration and Management, General
2013 — 2014
Skills
- Leadership
- Sales
- Teaching
- Youth Ministry
- Customer Service
- Nonprofits
- Volunteer Management
- Event Planning
- Theology
- Microsoft Office
- Discipleship
- Biblical Studies
- Social Media
- Management
- Training
- College Recruiting
- Higher Education
- Admissions
- Social Networking
- Time Management
- Problem Solving
- Data Analysis
- Reporting & Analysis
- Proofreading
- Wordpress
- Mailchimp
- Microsoft Excel
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