Austin Frederick
Lifecycle & CRM Marketing Leader | Email, SMS & Automation | Turning Data, Personalization & Storytelling into Scalable Growth
- Role
- Rentention Marketing Manager at Cirkul
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Austin Frederick
Lifecycle and CRM marketing leader with 8+ years of experience driving retention, engagement, and subscription growth through email, SMS, and automation.Currently leading lifecycle marketing at Cirkul, where I own CRM strategy across millions of subscribers. I focus on segmentation, personalization, experimentation, and cross-channel execution to deliver measurable growth.
Experience
Rentention Marketing Manager
Jun 2025 — Present · Tampa, FL, US
Optimized lifecycle flows with the goal of increasing engagement, conversion, and lifetime value-Managed forward-looking email/SMS marketing calendar-Measured and reported on trends in email performance and share insights-QA of email sends for appearance, design, copy, functionality, and tracking-Developed and maintained a comprehensive monthly email/SMS calendar, incorporating relevant product launches, seasonal themes, and sales events-Fostered strong cross-departmental relationships to facilitate seamless campaign execution and alignment with broader business objectives-Maintained email & SMS development process working closely with the Brand Voice and Creative Teams-Defined and managed customer segmentation, executing targeted email campaigns tailored to specific audience segments.
Education
Indiana Wesleyan University
Church music, christian worship, graphic design
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