Austin Druse
Senior Manager for Marketing and Strategy @Fxa Adult Sports
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WORK HISTORY
Senior Manager for Marketing and Strategy @Fxa Adult Sports
Chantilly, VA, US
Strategic Planning & Performance: I lead quarterly strategic planning and goal-setting, ensuring all marketing initiatives align with long-term company growth. I own all Campaign Analytics & Reporting across channels, providing leadership with actionable insights on ROI and key performance metrics.Paid Campaign Ownership: I direct Ad Campaign Planning (Social + Google) end-to-end, including budget allocation, audience targeting, A/B testing, and optimization to maximize acquisition and revenue goals.Email Marketing & Automation: I own the complete Email Marketing Strategy & Execution, including list segmentation, automation flows, content asset coordination, and performance tracking.Website & Search Strategy: I oversee Website Strategy & Optimization, including structure, SEO/SEM strategy, and landing page performance to drive organic and paid traffic.Operational Excellence: I create core Standard Operating Procedures (SOPs), including the Brand Book, and manage creative deadlines within the master content calendar, ensuring cross-functional clarity and efficiency.
EDUCATION
Hastings College
Bachelor of Arts - BA, Broadcasting + Journalism
University of Nebraska-Lincoln
Master of Arts - MA, Journalism and Mass Communications | Specialization in Integrated Media Communications
Rocky Mountain High School
Diploma
Hastings College
Minor, Communication Studies
SKILLS
ABOUT AUSTIN DRUSE
I am a digital media producer and strategist with more than eight years of experience shaping content, campaigns, and communication strategies across higher education, nonprofit, and commercial sectors. My work lives at the intersection of storytelling and strategy, where creativity meets structure and ideas become results.Most recently, I led communications and marketing initiatives at the University of Chicago’s Pritzker School of Molecular Engineering. I built internal systems from the ground up, including a custom newsletter platform and redesigned content workflows. My projects ranged from e-newsletters and program collateral to digital content and branded guides. I also developed cross-team resources that improved collaboration and supported stronger engagement across campus.Before UChicago, I produced research storytelling and educational media at the University of Nebraska–Lincoln, wrote SEO-focused copy at Spreetail, and directed student media at Hastings College. I hold a Master’s in Integrated Media Communications and a Bachelor’s in Broadcasting and Journalism. I have presented to leadership teams, mentored students and interns, and helped translate complex ideas into content that connects.Currently, I am open to new opportunities where I can bring my experience in content creation, digital strategy, and project leadership to a team focused on communication that informs and resonates.
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