Austin Dicharry

About Austin Dicharry

I\'m a Senior Director of Digital Marketing with a focus on Operations, Channels, Analytics, and Technology. Simply put, I help companies get more out of their digital marketing investments.My work lives at the crossroads of strategy and execution. I build and connect the right mix of channels, data, and technology so marketing efforts are efficient, scalable, and tied directly to revenue. Whether that\'s running multi-channel campaigns or digging into analytics to find what\'s actually working, I\'m focused on outcomes.A big part of what I do is helping organizations grow up digitally. That means building out marketing technology roadmaps, bringing in automation and personalization, and making sure marketing isn\'t operating in a silo. I work closely with Sales, IT, and other teams to make sure we\'re aligned across the full customer journey, from the first touchpoint to long-term retention.I\'ve spent much of my career in private equity-backed and tech-driven environments, where the focus on ROI is real and the pace is fast. That\'s shaped how I think about marketing: spend smarter, acquire faster, and keep customers longer.

Experience

1. Senior Director of Digital Marketing

   BSN SPORTS

   Dec 2021 — Present

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Advertising

  2008 — 2012

Skills

• Customer Experience
• Creative Direction
• Sales Enablement
• Adobe Creative Suite
• Photography
• A/B Testing
• Persona Creation
• SEO
• Marketing Communications
• Adobe Marketing Cloud
• Social Analytics
• Online Advertising
• Html
• Email Marketing
• Campaign Development
• Social Networking
• Social Media Marketing
• Microsoft Office
• Mobile Applications
• Business Development
• Adobe Creative Cloud
• Digital Marketing
• Reputation Management
• Event Planning
• Google Analytics
• Media Planning
• Search Engine Optimization (SEO)
• Microsoft Excel
• Online Marketing
• Marketing
• Web Analytics
• Integrated Marketing
• Content Management Systems (Cms)
• Search Engine Marketing (Sem)
• Brand Management
• Marketing Strategy
• Audience Segmentation
• Customer Relationship Management (Crm)
• Marketing Analytics
• Advertising