Austin Coln
Paid Search SEM
- Role
- Marketing Manager at Dataclover
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Austin Coln
I never expected to be a car guy. I took some shop classes in high school, but I drove beat-up sedans for the longest time. I was tricked into taking my first automotive job by a smooth talking used car sales manager at a CDJR dealership over 10 years ago. It was my first job after I graduated college and he promised me a truck load of and bonuses. I experienced the gambler\'s highs and lows of being a car salesman. What I did not realize at the time, was the valuable real world lessons on communications. I have a BA degree in Communications, but class room studies does nothing to prepare you for all the vibrant people and colorful situations you can find yourself in at a dealership. That experience became a launching point into the automotive industry with many twists, turns and surprises. I\'ve experienced a plethora of roles from sales, service, BDC, parts, insurance adjusting, collision estimating and marketing. I\'m excited about the future of the automobile and how it will change. I hope to be part of it.
Experience
Marketing Manager
Mar 2022 — Present
I collaborate with dealers to execute a marketing blitz for OEM dealerships by growing service revenue and service appointments. We merchandise dealer branded PPMs & OEM branded PPMs, extended limited warranties, repair services and accessories. These goals are accomplished through executing layered marketing campaigns for demand generation and leads, based on data driven audience segmentation.Manage 70+ Google Ads & Facebook Ads accounts. Responsible for over $100k/month in campaign budgets for paid media buying.Manage 80+ ecommerce accounts. Onboard new accounts, create product listings, link Stripe accounts and manage product redemption. Responsible for over $300k/month in client product sales.Utilize DMS customer data via CRM and GA4 reports to create customer segments based on key events for remarketing and targeting campaigns.Utilize Iterable email automation, Stripo, CSS & HTML coding to create lifecycle email and sms campaigns.Advanced knowledge of Google Ads, Microsoft/Bing Ads and Facebook/Meta ads platforms. Responsible for onboarding all Google Ads accounts.
Education
Georgia State University
Bachelor's degree, Mass Communication/Media Studies
2005 — 2008
Kennesaw State University
Bachelor of Communication Science, Communications and Public Relations
2005 — 2012
Skills
- Music
- Merchandising
- Broadcast
- Retail
- Screenwriting
- Editing
- Store Management
- Photography
- Recording
- Press Releases
- Pricing
- Sales
- Editorial
- Commercial Photography
- Video Production
- Blogging
- Music Production
- Inventory Management
- Inventory Control
- Adobe Audition
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