Austin Carter
Sales Capability Manager at Peet’s Coffee
- Role
- Sales Capability Manager at Peet's Coffee
- Location
- Springfield, IL, US
- LinkedIn followers
- 500 followers
About Austin Carter
Experienced Project Lead Customer Relationship Management with a demonstrated history of working in the food & beverages industry. Skilled in Nonprofit Organizations, Sales, Event Management, Fundraising, and Leadership. Strong support professional Attended Lincoln Land Community College
Experience
Sales Capability Manager
Aug 2021 — Present
Sales Capability Manager — Away-From-Home (AFH), Peet’s Coffee2021–PresentLead sales enablement strategy for Peet’s AFH division, supporting national sales teams across hospitality, higher-ed, healthcare, corporate cafés, and distribution.Drive development of high-impact sales assets—including pitch decks, sell sheets, program playbooks, and operator-facing collateral—to strengthen Peet’s value proposition and accelerate account growth.Oversee CRM governance and data integrity across Salesforce/D365, optimizing segmentation, enrichment, and lifecycle management for 24k+ contacts.Own AFH email marketing strategy and platform evolution (Constant Contact → Mailchimp), ensuring enterprise-level deliverability, list health, and operator communications.Build and maintain executive-ready Power BI dashboards that inform churn strategy, account performance, and pipeline visibility.Partner with cross-functional leaders (Marketing, Operations, Equipment, Sales Leadership) to streamline onboarding, improve field readiness, and support national account launches.Provide strategic support for major initiatives—including Caribou AFH integration, Premier GPO alignment, and distributor program execution (e.g, US Foods).Act as a trusted advisor to the field by simplifying complexity, elevating storytelling, and enabling reps to confidently position Peet’s in competitive environments.
Education
Virden High School
General Studies
Lincoln Land Community College
Business Administration and Management, General
2008 — 2009
Skills
- Fundraising
- Customer Satisfaction
- Social Media
- Food
- Food
- Community Outreach
- Teaching
- Event Management
- Leadership
- Nonprofits
- Coffee
- Sales
- Social Networking
- Social Media Marketing
- Event Planning
- Customer Service
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