Ausaf Masud

About Ausaf Masud

Responsible for building and implementing 4-year data driven strategy for growing existing book of business by 2x. More than 15 years of experience in product management, strategy, digital marketing, and customer loyalty. Domain expert in customer behavioral trends, predictive insights, growth opportunities. Built several high-performance teams to achieve challenging targets.•Head of growth strategy and programs for small/medium size omni channel global customers. •Built a team of product managers to successfully achieve an ambiguous target of reducing customer complaints and increasing customer engagement using multiple touch points across lifecycle.•Responsible for presenting quarterly financial trends and customer engagement insights to the CCO and VPs for the quarterly business reviews (QBR).•Originated a global qualitative/quantitative, personalized listening post from scratch to categorize cancellation reasons and build tailored retention strategy.•Analyzed YoY customer insights and launched successful digital marketing campaigns for at-risk customers focused on improving engagement rates eventually mitigating churn risk by ~$23M.•Designed required outcomes for AI/ML based regression analysis engine and presented insights to VPs on customer segmentation, behavioral patterns, churn predictions, & expansion opportunities.•Led a team of 85+ members across 23 cross functional teams to design and deploy a cross brand credit card loyalty program with $600M+ annual revenue for a consumer-based retailer.•Designed and implemented an optimal user experience to reduce chargeback losses by $8M annually, connecting transactions, order management and supply chain systems.•Leading quarterly communication to 600+ global partners to build effective self-service subscription management capabilities for improving retention rates.

Experience

1. Staff Product Manager, Conversational Ai Growth Web Transformation

   Intuit

   Mar 2025 — Present · Mountain View, CA, US

   Delivered Intuit’s first conversational AI chat experience for pre-authentication QuickBooks visitors within 60 days of joining.• Launched Intuit’s first GPT-powered conversational AI Front Door on QuickBooks.com to guide global visitors toward the next step in the purchase funnel.• Leading the development of a UGC-driven social-proof experience to strengthen visitor trust and engagement.• Driving global foundational web transformations and platform optimizations to elevate Intuit’s overall web presence and performance.

Education

• National University

  MBA, Marketing / Financial Management

  2004 — 2005

• Hamdard University

  BE, Information Technology (CS)

  1998 — 2001

• Santa Clara University

  Master of Science - MS, Engineering Management

Skills

• Product Marketing
• Strategic Partnerships
• Software Project Management
• Crm
• Strategic Planning
• Cross-Functional Team Leadership
• Program Management
• Saas
• Business Development
• Sql
• Analytics
• Business Strategy
• Business Planning
• Team Leadership
• Leadership
• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• Requirements Analysis
• Cloud Computing
• Enterprise Software
• Marketing
• Team Building
• Management
• Process Improvement
• Project Management
• Integration
• Business Intelligence
• Sdlc
• Business Analysis
• Strategy
• E-Commerce
• Data Analysis
• Six Sigma
• Market Research
• Business Process
• Product Management
• Project Planning
• Training
• Financial Analysis