Aurore Hondarrague
Guest Lecturer @Université Paris Cité
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WORK HISTORY
Guest Lecturer @Université Paris Cité
Paris, FR
Teaching Generative AI applications in Market Research for the CESSA Master\'s program (Chargé d\'Études en Sociologie Appliquée : Consommation, Culture, Communication, Médias). The course focuses on leveraging AI technologies to transform qualitative and quantitative research methodologies.The CESSA curriculum is SYNTEC-certified and trains future professionals in research, consulting and insight roles, particularly in domains of culture, communication, consumption and media.
EDUCATION
Université Paris-Sorbonne
Bachelor's degree, Modern Languages (English & Spanish)
Université Paris-Sorbonne
Preparatory class, Modern Languages (English & Spanish) & History
Université Paris-Sorbonne
Master's degree, Communications, Intercultural Management (Celsa)
Bournemouth University
Master, Public Relations Practice
SKILLS
ABOUT AURORE HONDARRAGUE
I am passionate about leveraging cutting-edge technology to help brands understand and engage with their audiences in meaningful ways. This drive has been the common thread connecting my experiences across Digital Marketing and Market Research.As the Global Gen AI Engagement Lead for the Brand Health Tracking team at Ipsos, I\'m at the forefront of integrating Artificial Intelligence into Consumer Insights.My journey began in the world of Creative and Digital Agencies, where I spent 13 years honing my skills in digital strategy, content marketing, and social media analytics. This experience provided me with a robust foundation in understanding consumer behavior in the digital space.From my early days as a Community Manager to my current role as a Gen AI Engagement Lead, my geeky enthusiasm for technology and ability to bring people together have been constant driving forces. These qualities have enabled me to navigate and lead in an ever-evolving digital landscape.Whether it\'s leveraging social media insights or harnessing the power of AI, I\'m committed to helping organizations stay ahead of the curve. I thrive on bridging the gap between cutting-edge technology and practical business applications. If you\'re looking to collaborate on innovative projects that push the boundaries of what\'s possible in Brand Tracking and Consumer Engagement, let\'s connect!
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