Aurora Patterson
B2B Sales| Driving Growth with Strategic Partnerships
- Role
- Head of Attraction & Experiential Partnerships at TodayTix Group (TTG)
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aurora Patterson
An enthusiastic B2B sales professional with extensive experience in developing and executing strategic sales plans, cultivating relationships with key decision-makers, and achieving revenue targets. My experience and passion really revolves around connecting people, collaboration and communicating ideas, innovative solutions, and knowledge sharing.
Experience
Head of Attraction & Experiential Partnerships
Jul 2022 — Present · CA
TodayTix Group is a global e-commerce leader for cultural experiences, especially theatre, owning several brands including TodayTix, Goldstar Events, Show-Score, New York Theatre Guide, Broadway Roulette, and more. TodayTix acquired Goldstar Events in Jan 2022. •Develop and implement the go-to market strategy for the TodayTix brand into a new customer vertical resulting in an 700% growth in average monthly ticket sales and a 800% increase in average monthly ticket revenue for the TodayTix Attraction vertical in North America•Work cross functionally with the product, integrations, marketing, operations and customer service teams. • Identify and secure over 200 key partnerships to establish a new experiences vertical to the TTG brand•Tailor compelling narratives to individual client needs, driving engagement and closing deals with key accounts•Implement and manage integrations with leading third-party ticketing platforms like Ticketmaster, Universe and Eventbrite•Generate qualified leads and nurture relationships with potential clients through proactive outreach•Strategize and customize plans promotional reach for TodayTix partnerships
Education
University of Southern California
Bachelor of Arts (BA)
USC
BA, Political Science
2003 — 2005
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