Ricky
Lead, Product & Solutions Marketing @Teifi Digital
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WORK HISTORY
Lead, Product & Solutions Marketing @Teifi Digital
Vancouver, BC, CA
Teifi Digital is a Shopify Platinum Partner and a leading solution integrator and unified commerce consulting agency.As the department lead, my role includes go-to-market strategy, strategic partnerships, product marketing, events, and content development.• Strategic Department Launch: Spearheaded the creation of the marketing department from the ground up, establishing the foundational go-to-market framework, messaging architectures, and brand positioning. • Ecosystem & Partner Management: Direct the strategic engagement of a diverse portfolio of technology partners to align roadmaps, bolster co-marketing launches, and cultivate long-term referral channels. • Co-Marketing Strategy: Orchestrated joint solution campaigns with Shopify, developing integrated messaging and high-value content assets—including case studies, webinars, and digital media—to drive app adoption and lead generation. • Global Event Ownership: Manage the end-to-end execution of high-impact external events and auxiliary activations at major industry conferences including NRF, Shoptalk, B2B Online, and SEMA. • Sales Enablement & Content: Accountable for the development of a comprehensive suite of sales bill-of-materials, competitive intelligence, and partnership assets to streamline the sales cycle and improve market visibility.
EDUCATION
Hugh McRoberts Secondary
High School, French Immersion
Product Marketing Alliance
Certification, Marketing
Beedie School of Business at Simon Fraser University
Bachelor's Degree, Marketing and Interactive Arts and Technology (Design)
ABOUT RICKY
I love to find the answer to everything. Asking the simple question of why and taking on challenging problems has made me the product marketer that I am today. I love to think of new and creative ideas to help address the issues around me.In a way, I believe customer needs are riddles waiting to be solved.Feel free to chat if you feel the same. Check my website if you wanna learn more about me: https://rickyau.ca/Experiences and skills at a glance:B2B SaaS, customer personas, user experience, positioning & messaging, go-to-market strategy, social media marketing, email campaigns, field/sales enablement, demand generation, event marketing, digital event experiences, content, market planning, product management support & roadmap building, analytical reporting, and customer experience and touchpoint improvement.
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