Aurélie Sauthier

WORK HISTORY

EDUCATION

SKILLS

ABOUT AURÉLIE SAUTHIER

A pioneer of influencer marketing in Canada, I’ve built one of the industry’s most sustained and advanced bodies of expertise, long before influence became a mainstream tool. Since 2012, I’ve been helping leading brands and organizations structure, scale, and optimize their influencer programs through an integrated approach combining strategy, creative direction, performance, data, and complex operations.I master the full spectrum of influencer activation levers: ambassadors, social content, SEO-driven content, UGC and whitelabel production, affiliate programs, internal advocacy, and always-on ecosystems.My expertise is rooted in proven execution frameworks capable of supporting large-scale campaigns—whether the objective is performance, storytelling, reputation, or growth- First to implement influencer campaigns at L’Oréal Canada, where I developed best practices that were later adopted internationally. We supported the group for 8 years- Led simultaneous campaigns across 20 shopping centres nationwide for Ivanhoé Cambridge, creating a unique national orchestration model- Set Black Friday sales records in fashion and beauty with fully integrated influence-and-performance mechanics- Launched the first influencer campaigns in Belgium (2015) for Lay’s, Doritos, and Estée Lauder, opening the market- Built major cross-market partnerships with several editions of ELLE Magazine, establishing transcontinental media bridges- Designed and managed annual 6- and 7-figure influencer programs for major Canadian institutions across banking, beauty, FMCG, food, fashion, health, and tourism- Delivered more than 100 conferences in Canada, France, and Belgium, including keynotes, executive trainings, and government mandates.As the founder and president of Made in, I’ve transformed the agency into a recognized leader known for integrating creative, media, influence, data, and performance, grounded in authenticity, strategic intelligence, and creativity. We’ve supported dozens of multinational brands, built advanced influencer infrastructures, and launched content operations that go far beyond simple collaborations.Today, I help brands build robust influence ecosystems, professionalize their internal processes, navigate the rapid evolution of platforms (AI-native workflows, allowlisting, compliance, brand safety), and turn influence into a true engine of growth.Influence is no longer just a channel, it’s a complex strategic architecture of content, performance, and media. This is where I excel, and where I can help you win.