Aurelien Pichod
Marketing Manager France @Native Instruments
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WORK HISTORY
Marketing Manager France @Native Instruments
Paris, FR
EDUCATION
ESSEC Business School
Master, Marketing
Music Conservatory Grenoble
Double bass curriculum
SKILLS
ABOUT AURELIEN PICHOD
Result-oriented and creative marketing professional with over 10 years experience in consumer and professional music/audio/video technology markets at retail, pro channel and distribution levels. Proven effectiveness in developing strategic marketing plans, demand generation, events, partner marketing activities, community building, public and artist relations for market-leading brands (Native Instruments, Avid, Digidesign, Euphonix, M-Audio, Sibelius.) and products (Komplete, Maschine, Traktor, Pro Tools.). Team player driven by excellence and passion. Segments of expertise: • Creative enthusiasts / Creative independents • Pro Music • Pro Audio • Live Sound • Pro Video • Post Video Specialties: • Regional Marketing plan and execution • Promotional Mix • Messaging / translation / transcreation • Project and event management • Demand generation (Eloqua, Marketo, Salesforce.) • Content creation (stories, video testimonials, video tutorials) • Graphic services (online, print, booth layout) • Press Relations / Artist Relations • Community engagement / social media (Youtube, Facebook.) • Measurement and evaluation
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