Aurélie Grouiller-Ruhland

Content Strategist (Live Commerce Specialist) @HSE Home Shopping Europe GmbH

Munich, DE

Passionate Brand and Content Strategist with an in-depth understanding of omnichannel engagement and experience in the live shopping industry. With a flair for conceptualizing and executing brand launches and relaunches in the dynamic worlds of Beauty, Wellness, and Housewares. KEY RESPONSIBILITIES> Lead the development of live shopping, home shopping, and TV production projects> Execute brand and product launches weekly, ensuring top-notch content and support materials> Oversee the conception and realization of live TV shows, product presentations> Manage the co-ordination, quality and on-time delivery of creatives> Coordinate cross-functional teams: from conception to design, video production, set design, training of creators/moderators, live execution, and studio operations> Review and analyze show performance and sales metrics weekly, implementing adjustments and corrections as neededINTERNAL PROJECT: AI evangelist for HSE with the objective of optimising our creative processes and our touch pointsTARGET MARKETS> Germany, Austria, and Switzerland> Housewares, Beauty & Grooming, Fashion & DecorationWORKING LANGUAGE: German

ESCP Business School

Master’s Degree, specialization in « Marketing and communication, English track »