Astha Sahu
Leading Marketing and Communications| Dream is Just a Seed for The Budding Journey| ABM, Pursuit Deal Marketing| Social Media Consultant| Yogic Dance Blogger
- Role
- Business Unit Marketing Manager at Virtusa
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Astha Sahu
A results-driven marketing professional with more than a decade of experience, currently serving as Business Unit Marketing Manager at Virtusa. Specializing in Account-Based Marketing (ABM) and data-driven marketing strategies, the role focuses on driving brand awareness, customer engagement, client/stakeholder management and business growth. Collaborating with cross-functional teams, efforts are directed toward leveraging market insights and optimizing strategical campaigns, marketing plans to deliver impactful results aligned with organizational goals. Previous roles include managing global ABM initiatives and digital product marketing strategies, where contributions enabled stronger client relationships and streamlined operational efficiencies. Committed to fostering seamless collaboration and delivering innovative marketing solutions, the professional also emphasizes creating measurable value through tailored and strategic marketing approaches.
Experience
Business Unit Marketing Manager
Nov 2024 — Present · IN
Developed and executed strategic marketing activities to drive brand awareness and expand customer engagement, resulting in increased business conversions.• Managed cross-functional teams to ensure seamless communication and collaboration on projects, stakeholders, and clients.• Analysed market trends and competitor activities to identify targeted growth opportunities.• Implemented data-driven decision-making processes to optimize marketing strategies for better conversions and growth.
Education
Mount Carmel Convent School
Schooling, schooling
1993 — 1999
Welingkar Institute of Management
PGDM, Marketing & Business Design and Innovation
2014 — 2016
Kendriya Vidyalaya IIT Powai, Mumbai
SSC and HSC, PCM + Biotechnology
2000 — 2007
Nagpur University
Bachelor of Engineering (BE), Electronics And Telecommunications
2007 — 2011
University of Virginia
Fundamentals of Project Planning and Management , Business, Management, Marketing, and Related Support Services
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