Auntia King
Marketing & Communications Leader | Strategic Marketing, CRM Optimization & B2B Lead Generation | Expert in Brand Messaging, Campaign Development, and Audience Segmentation
- Role
- Social Media Marketing Manager at His Place Eatery
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Auntia King
I’m a strategic marketing and communications leader with 10+ years of experience building…
Experience
Social Media Marketing Manager
Jun 2024 — Present · Indianapolis, IN, US
Create, film, and edit engaging multimedia content for social media platforms, ensuring brand consistency and audience engagement.• Track and analyze social media, Yelp, and Google Ads performance, using data-driven insights to optimize campaigns.HubSpot: Utilized HubSpot to manage and optimize marketing campaigns, resulting in a 20% increase in lead generation.Canva: Designed visually appealing marketing materials using Canva, enhancing brand consistency and engagement.SEM: Implemented SEM strategies to improve search rankings and drive website traffic, achieving a 30% increase in conversions.• Plan, execute, and manage targeted social media and Google Ads campaigns to increase reach, engagement, and conversions.• Implement SEO and SEM strategies to improve search rankings, increase website traffic, and enhance digital visibility.• Recruit and collaborate with social media influencers to expand brand awareness and drive customer engagement.• Conduct market research to identify trends, competitor strategies, and emerging digital opportunities.• Monitor and report on key performance metrics, providing data-driven recommendations for continuous improvement.• Identify and secure new media opportunities and platforms to showcase His Place Eatery to a broader audience.
Education
Warren Central High School
High School Diploma
2010 — 2014
University of Indianapolis
Master of Arts - MA
2019 — 2021
Indiana University East
Bachelor of Arts - BA
2014 — 2018
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