Aunja Helsel

LIM College Alum

Role: Wholesale and Marketing Assistant at Silver Jeans Co.
Location: New York, NY, US
LinkedIn followers: 500 followers

About Aunja Helsel

I specialize in marketing, wholesale, and e-commerce, with experience in bridal, vintage, luxury, and contemporary fashion. My background includes merchandising, influencer marketing, showroom coordination, and digital strategy, working across both B2B and DTC markets.I’ve managed e-commerce platforms like Shopify and JOOR, built relationships with stockists, and executed digital marketing initiatives to drive engagement and sales. With a strong eye for trend analysis, brand storytelling, and strategic problem-solving, I thrive in roles that blend creativity with data-driven decision-making.Always looking to collaborate and grow, I’m open to new opportunities in marketing, wholesale, e-commerce, and brand strategy. Let’s connect!

Experience

Wholesale and Marketing Assistant
Silver Jeans Co.
Feb 2026 — Present

Education

The University of Kansas
Strategic Communications
LIM College
Bachelor of Science - BS, Fashion Media

Contact information

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Work email
•••••@silverjeans.com
Personal email
•••••@•••••.com
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Current company

Silver Jeans Co.

Apparel & Fashion · 68 employees · Founded 1991 · Winnipeg, Manitoba, Canada

OUR HERITAGE All good jeans have a story to tell–and our story starts in Winnipeg in 1921 at Western Glove Works, a family run business founded by the Silver family. Western Glove Works is now the oldest privately held denim producer in North America. The Silvers were expert denim manufacturers, crafting blue jeans, work jackets and coveralls for the Canadian workwear market. That’s over 100 years of craft at your service. By the 1980s, Western Glove Works was producing high quality denim for a number of private labels you've known and loved. With all those years of experience under their belt it was time to launch a new venture and put their craftsmanship and superior knowledge of denim to the test with their very own label. Silver Jeans Co. launched in 1991 and the rest is history. THE START OF SILVERS The denim revolution that began in the 90s saw a departure from the more conservative denim styles of the previous decades and began to embrace a more creative expression of what great denim could be. Grunge, streetwear, and a lean towards more casual styles meant that suddenly loose-fitting, distressed, and worn-in denim became the rage in the streets and music videos, with baggy jeans, oversized denim jackets, and denim overalls becoming staples in the wardrobes of young people everywhere. And then there was Frisco–bursting out of the grunge scene, Silver’s very first pair of unisex jeans. Frisco went on to sell 2 million pairs, and Silver quickly became a household name in the denim revolution that was to mark the next 30 years and counting of fashion. So, when we bring back 90s and 00s styles, know that we’re not just jumping on a “trend”, we were actually there when they first happened.

silverjeans.com

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About Aunja Helsel

Experience

Wholesale and Marketing Assistant

Education

The University of Kansas

LIM College

Find verified contacts for anyone on LinkedIn