Augusto Fernandez
Founder & CEO @Blue Pure Loyalty
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WORK HISTORY
Founder & CEO @Blue Pure Loyalty
Blue Pure Loyalty is the leading Marketing Technology (MARTECH) company in the design, development and management of loyalty and incentives programs for end customers, companies, employees, sales forces, sport team fans, and sales channels.It works with Blue Chip national and multinational customers such as AB InBev, Grupo Modelo, Benetton, Carter’s, Citi, Grainger, Samsung, Waldo’s, The Home Depot, and 3M.Blue Pure Loyalty has built a remarkable business, serving over 20 million members of the programs it operates and processing more than 35 million transactions per month in real time with more than points of sale and over 15 million app users.Strategy and Innovation Leader for new IT & Loyalty Solutions and business units.
EDUCATION
Universidad Iberoamericana, Ciudad de México
Licenciatura, Engineering
University of California, Berkeley
Master, Engineering
ABOUT AUGUSTO FERNANDEZ
An experienced, analytical, and creative marketing executive with extraordinary results in building brand value and successful loyalty marketing initiatives, business, branding, marketing and sales strategies and programs. Effective communicator and trusted strategic C-suite executive. Expertise in providing marketing and business solutions throughout North America, Latin America and across the globe.Dynamic entrepreneur, who utilizes creativity and leadership to design and execute loyalty marketing and digital solutions to create brand value. Decidedly interested in developing state of the art loyalty and e-commerce solutions for the digital arena.
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