Augusto Borella Hougaz
Chief Product Officer @INTELIE
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WORK HISTORY
Chief Product Officer @INTELIE
Houston, TX, US
Driving Customer-Centric Innovation & Strategic Product LeadershipLead the product vision and strategy with a relentless focus on understanding customer needs and translating them into impactful solutions. My role bridges the voice of the customer with the execution power of cross-functional teams, ensuring our products deliver real value and resonate in the market.
EDUCATION
USP - Universidade de São Paulo
Doctor of Philosophy (Ph.D.), Mechanical Engineering
USP - Universidade de São Paulo
Bachelor's Degree, Mechanical Engineering
ABOUT AUGUSTO BORELLA HOUGAZ
My Purpose and Philosophy: Helping everyone thrive in the AI era to boost relevance.The biggest barrier to success in the AI era isn\'t the technology; it\'s the chaos of constant change. It\'s the noise. It’s the fear of being left behind while others get ahead.I know because I\'ve been there.When AI exploded, I was in a leadership position, and honestly, I was insecure. I saw talented VPs and SVPs paralyzed by the hype, unable to make confident decisions.So I dove in myself. I spent my nights and weekends learning, separating real value from the noise. But when I tried to share what I\'d learned, I was ignored.It wasn\'t until I directly challenged an SVP on the opportunities we were missing that things changed. That one conversation led to me becoming the first Chief Digital Officer at Petrobras, where my role was to coach our top leaders through this exact transformation.My journey taught me one critical lesson: You cannot inspire innovation in others until you\'ve embraced it yourself. You must be willing to learn, unlearn, and relearn before you can lead.That’s what I do now. I help you thrive in the AI era to boost your relevance.I provide the clarity and framework to help you and your teams navigate overwhelming change, adopt new technology with confidence, and lead the charge instead of being disrupted by it.Ready to move from overwhelmed to in control? Let\'s connect.This belief is my operating system:Be Inspired by Innovation: See the future not as a threat, but as an opportunity.Embrace Innovation: Actively seek out and apply new ways of thinking and working.Be an Innovator: Transform yourself first.Inspire Innovation: Use your transformation to guide and empower others.
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