Augusto Ávila
Associate Director of Product @HelloFresh
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WORK HISTORY
Associate Director of Product @HelloFresh
London, GB
I currently lead 3 areas- cancellation funnel: provide customers with subscription cancellation deflection solutions in order to retain them (churn management)- delivery planning: customer facing team focused on increasing the flexibility of the Hellofresh subscription for customers to manage their deliveries - delivery platform: platform team that creates APIs and data products to support customer delivery scheduling use cases both from customer facing teams and internal users
EDUCATION
Universidade Federal de Santa Catarina
Bacharel, Sistemas de Informação
University of York
Master's degree, Computer Science with Artificial Intelligence
QUT (Queensland University of Technology)
Bachelor's degree, Information Technology
ABOUT AUGUSTO ÁVILA
I have over 10 years of work experience in the technology industry. Of those, I worked in different roles, including Software Engineering, Technical Program Management and more recently, Product Management. Throughout those years I worked for very small companies (15 people start up) up to large ones, like HelloFresh with 500+ people in the technology department. My main skills are- Product Discovery: understand user\'s pain points and find new opportunities to create a new product/feature or improve an existing one via user research, prototyping, data analysis (e.g. from the use of the existing features) and competitor benchmark- Product Delivery: manage projects from different sizes, cross teams, with different levels of complexity. Define and monitor the team\'s performance. Break down large projects into small deliverables- Strategic thinking and goal setting: define short and long term product strategies and roadmap. Identify input and output metrics and define OKRs- Communication: clear communication with different types of audiences and seniority levels, such as with engineers, designers, data analysts, customer support, operations, product and engineering leads and senior management- Analytical skills: experience with SQL to collect data to inform decisions, as well as have experience creating dashboards using Tableau and Excel.
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