Augustin Martinez

Demand Generation and Crm Manager @byrd

Managing lead and demand generation campaigns across markets to deliver a pipeline of qualified leads to fuel the sales pipeline\\\\n- Responsible for delivering MQLs and new inbound deals while keeping track of acquisition costs and conversion rate from MQL to Opportunity\\\\n- Further develop existing demand generation campaigns and explore new opportunities\\\\n- Responsible for CRM (HubSpot) related activities in the context of demand and lead generation campaigns: from planning to reporting, as well as workflows, properties and all Marketing/Sales CRM activities\\\\n- Ensuring seamless handover processes from marketing to sales by managing workflows and providing guidance to the sales team\\\\n- Setting up reports to analyze the performance of demand gen & capturing campaigns\\\\n- Overseeing & optimizing lead nurturing (email marketing) campaigns\\\\n- Ensuring that marketing (pipeline) goals for France are met and overseeing service improvements\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n