August Baer
- Role
- Associate Brand Manager at Unilever
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Associate Brand Manager
Jul 2020 — Present
Own the P&L for US Knorr Rice and Pasta Sides as well as Lipton Soups, brands with $500M+ in annual sales • Surprise and delight cash strapped consumers by crafting marketing plans tailored to their lives and pain points • Design for channel and own the seasons across key tentpole moments such as Super Bowl and Back to School • Relentlessly focus on driving top-line, bottom-line, and share growth through daily operations of forecasting and S & OP, consumption and panel data analysis, and budget management • Work with shopper marketing, consumer insights, and creative agencies to bring consumer mix to life at retail • Lead launch plan for first brand renovation in 10+ years, utilizing new BVI, product claims, in-aisle display, special packs, and communication plan
Skills
- Public Speaking
- Microsoft Excel
- Mentoring
- Project Planning
- Powerpoint
- Ms Office (Word, Excel, and Powerpoint)
- Microsoft Word
- Blogging
- Emsi Analyst Software
- Inspiration Software
- Python
- Leadership
- Research
- Event Planning
- Microsoft Office
- Editing
- Data Analysis
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