Lee Augie Freeman

About Lee Augie Freeman

I’m a Senior Designer working at the intersection of brand systems, storytelling, and enterprise clarity within complex healthcare environments.My work focuses on translating strategic objectives and operational complexity into scalable visual frameworks that strengthen brand consistency and reduce fragmentation. I’ve contributed to national campaigns, enterprise brand audits, recruiting enablement initiatives, and the development of multi-brand guidelines supporting an evolving integrated health platform.I’m particularly interested in how design systems support long-term growth — not just through aesthetics, but through governance, usability, and cross-functional alignment. Strong creative work should be durable, scalable, and aligned to business realities.In recent years, I’ve also integrated structured AI-enabled workflows to improve research synthesis, prototyping speed, and documentation clarity — always in service of disciplined execution and enterprise standards.

Experience

1. Senior Visual Designer

   PDS Health

   Sep 2019 — Present · Irvine, CA, US

   I lead creative direction and brand storytelling across campaigns, foundational brand systems, and patient experience initiatives as the organization evolved from Pacific Dental Services into a comprehensive, integrated health company. My work focuses on translating complex clinical, operational, and business concepts into clear, human-centered visual systems that build trust and support long-term brand equity. I’ve contributed to high-impact campaigns, brand and experience frameworks, and cross-functional initiatives that helped define visual language and narrative during this transition. I partner closely with marketing, operations, and leadership to shape creative direction early, and I use AI-enabled workflows to support research, exploration, and production—improving speed and scalability while maintaining a high bar for craft, clarity, and consistency.

Education

• California State University, Long Beach

  Bachelor of Arts (BA), Graphic Design

  2008 — 2012

• Arizona State University

  Broadcast Journalism

  1998 — 2001

Skills

• Posters
• Page Layout
• Typography
• Photoshop
• Web Design
• Adobe Creative Suite
• Business Cards
• Graphics
• UI Design
• Adobe Illustrator
• Illustration
• Indesign
• Graphic Design
• Branding & Identity
• Visual Communication
• Layout
• Adobe Photoshop
• Flyers
• Illustrator
• User Interface Design
• Poster Design
• Quarkxpress