Mélissa Augé
Marketing | Business Development | Sorting end-of-life tires | Recycling | REGOM | North America
- Role
- Marketing and Business Development at Regom
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Mélissa Augé
My role is focused on business development, supporting organizations that handle…
Experience
Marketing and Business Development
May 2024 — Present
Missions:• Drive the launch and establishment REGOM’s presence in the US market• Execute marketing campaigns to promote REGOM’s innovative tire identification and sorting technology (launch the first monthly REGOM newsletter, linkedin, website) • Prospect and engage with key stakeholders to introduce the company and create relationships. • Manage communication strategy, organizing trade shows, and driving international growth.• Managed the production of the main promotional video for REGOMAchievements:• Launched REGOM’s US subsidiary in 4 months (immatriculation, bank account opening, built the first E2 visa application with the Business plan) • Organized 10+ industry events, including trade shows and conferences (Consumer electronic show - CES, AAPEX, etc)• Successfully applied for 4 industry awards - which we all won (Green product award, Innovation award, Recircle Award, Prix Innov)• Secured media coverage in 10+ key industry outlets (both earned and paid)
Education
Sogang University
Échange Universitaire
HEC Montréal
Baccalauréat, Marketing et affaires internationales
2018
MBS School of Business
MSc , International business
Collège-Lycée La Mennais
Baccalauréat, Économie social
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