Audrey Wall

Creative Services Manager Manager of Digital Media @Arkansas Travelers Baseball

North Little Rock, AR, US

Improved the following metrics within one year with the Arkansas Travelers:Facebook: follows (38.1% increase), visits (40.2% increase), content interactions (87.2% increase), reach (177.2% increase) Instagram: profile visits (34.4% increase), content interactions (100% increase), reach (258.1% increase), follows (4.2K increase) X: follows (1.1K increase)- Captures, edits, and produces video content for the Travelers, including in-game and around-the-park content during gamedays, non-gameday events at Dickey-Stephens Park, and miscellaneous events- Produces first-class creative assets and collateral to promote the Travelers brand through digital means, including social media marketing, video board advertising, and website engagement, as well as through print materials, such as signage, merchandise, and sponsorship collateral- Maintains a content creation calendar to schedule and create content for all of the Arkansas Travelers’ social media outlets, gathers analytics across all social media outlets to identify what is working and how to continuously improve the Travelers’ online presence, and collects insight for future digital content and potential sponsorship opportunities- Assisted Major League Baseball in the inaugural integration of Minor League Baseball into the Futures Game and All-Star Village during 2024’s All-Star Week in Arlington, TX- Manages and maintains the Arkansas Travelers website through Forge- Utilizes Constant Contact to create \"email blasts\" for a database of over subscribers on a regular basis

University of North Georgia

Bachelor of Arts - BA, Graphic Design