Audrey S.

About Audrey S.

Audrey’s mission is to enhance the customer experience by empowering teams to streamline processes, leverage data, and utilize tools that drive results.With 25 years of leadership in digital and business transformation across the commercial value chain, Audrey views each challenge as an opportunity to add value and improve outcomes in today’s connected experience. She applies proven strategies, continuously refined through data and analytics, to build digital capabilities, automate processes, and empower teams at every level. Her goal: enable new business models and drive revenue growth through innovative technology platforms, channels, and tactics.Audrey has a track record of building global capabilities across traditional and digital channels, marketing technology, data, and eCommerce for organizations ranging from startups to mature B2B, B2C, B2B2C, and DTC businesses. Her passion lies in delivering a best-in-class customer experience, ensuring every interaction is seamless across all touchpoints.

Experience

1. Head of Marketing and Ecommerce

   WorldTrips® Travel Insurance

   Jan 2024 — Present · Carmel, IN, US

   Defined and executed integrated product marketing, brand, and content strategy across key verticals, driving 57% growth in digital engagement, 32% lift in conversion, and directly contributing over 15% of total company revenue.> Led global brand, positioning, and content strategy, strengthening market differentiation and accelerating pipeline performance.> Built and delivered growth strategies with clear acquisition and revenue targets, aligning digital, sales, and marketing initiatives to enterprise priorities.> Drive marketing, technology, and data integration to elevate the customer experience and deliver measurable revenue growth.> Accelerate brand visibility and demand generation through multi-channel marketing, SEO/SEM, and content strategy—achieving record gains in direct sales and digital performance.> Scale and optimize marketing operations, improving investment efficiency, governance, and performance measurement for sustained impact.> Build and empower high-performing teams that unite CX, analytics, and ecommerce under a unified brand and content strategy.> Oversee digital ecosystems and vendor partnerships to ensure best-in-class performance, compliance, and operational excellence.> Inspire innovation and continuous improvement, fostering a culture of disciplined experimentation and growth.

Education

• Millersville University of Pennsylvania

  Bachelor of Arts (BA)

• Frostburg State University

  Masters in Education courses

• Cornell University

  Certificate, Project Managment 360, College of Engineering

• Delaware State University

  Teaching Certificate

Skills

• Product Marketing
• Social Media Marketing
• Web Analytics
• Inbound Lead Generation
• Integrated Marketing
• Strategic Partnerships
• B2b
• Strategy
• E-Commerce
• Sales & Marketing Functions
• Healthcare
• Business Development
• Digital Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Lead Generation
• SEO
• Leadership
• Event Marketing Strategy
• Training
• Trade Shows
• Cross-Functional Team Leadership
• B2c
• Marketing Strategy
• Marketing
• Sales
• Salesforce.com
• Education
• Market Planning
• Market Research
• Marketing Analytics
• Advertising
• Email Marketing
• Graphic Design
• Account Management
• Strategic Planning
• Digital Strategy
• Management
• Online Marketing
• Marketing Communications