Audrey Millereau
Sea Sem Lead @Care.com
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WORK HISTORY
Sea Sem Lead @Care.com
Berlin, DE
Developing and leading the SEA strategy across 15+ international accounts, managing Google Ads (Search, Display, Video) and Microsoft Ads- Managing and mentoring a team of two (Seniorand Manager), providing ongoing strategic guidance, training, and coaching to foster professional growth and ensure the team consistently achieved performance goals- Delivering data-driven insights and performance reports on key metrics such as CAC, ROAS- Designing and implementing tools and processes (including Excel templates) to streamline workflows- Leading key initiatives such as restructuring SEA accounts, implementing advanced bidding strategies, and AB testing- Managing and optimizing high-priority accounts, maintaining consistent performance growth and identifying opportunities for further optimization.
EDUCATION
Ecole Supérieure de Commerce International (ESCI)
Master of Arts (M.A.), International Business Negotiations - specialization in International Marketing
Hanze
Erasmus Exchange, Brand Marketing, Product Management
SKILLS
ABOUT AUDREY MILLEREAU
SEM Lead with 10+ years of experience in managing and scaling international Google Ads and Microsoft Ads campaigns, primarily for subscription-based and marketplace businesses. I lead a small team while staying hands-on — from campaign setup and bidding strategy to A/B testing, data analysis, and performance reporting.Skilled in building automated workflows and dashboards on Excel, presenting actionable insights, and collaborating cross-functionally with Product, CRM, and Data teams to improve CAC, ROAS, and user acquisition outcomes.Tools & Skills: Google Ads, Microsoft Ads, SQL, GA4, Amplitude, Excel Automation, A/B Testing, Performance Marketing, User Acquisition, Paid Search, Team Leadership.
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