Audrey Keller
Associate Director of Marketing
- Role
- Associate Marketing Director at Healthgrades
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Audrey Keller
I am a growth-focused marketing strategist and storyteller with 10+ years of experience supporting B2B and B2C marketing programs. Most recently, I’ve managed B2B marketing for Healthgrades’ growing portfolio of healthcare advertising, media, and AI products.I operate as an end-to-end marketing owner, partnering cross-functionally and with executive stakeholders to set strategy, align priorities, and execute campaigns. I have proven success in lead generation, digital, event, Go-to-Market, and lifecycle marketing.I completed my MBA at the University of Colorado Denver in July 2023. In my free time, I enjoy art and archaeology, skiing, hiking, fly fishing, and traveling.
Experience
Associate Marketing Director
Jul 2024 — Present · Denver, CO, US
Own and execute B2B product marketing strategy, campaigns, and budgets for Healthgrades’ evolving suite of advertising, media, and AI platform solutions for health systems, group practices, and providers.Develop Go-to-Market strategy, messaging, positioning, and assets in partnership with product, sales, strategic development, operations, marketing, and agency partners; launched four new products in 2025.Manage agency partners to activate end-to-end, multi-channel brand awareness and lead-generation campaigns through a combination of paid and organic activities to reach target partner audiences.Establish editorial priorities and messaging frameworks for complex offerings, aligning content with product strategy and revenue goals.Drive brand awareness at industry events; responsible for tradeshow planning, sponsorship fulfillment, activations, and client and prospect outreach.Collaborate with market insights team to identify consumer and industry trends, conduct proprietary studies, analyze survey data, and leverage findings in B2B, consumer, and brand outreach.Partner with PR to identify impactful brand moments and support four Healthgrades Quality Award releases throughout the year.Build efficient, data-driven marketing foundations, eliminating silos by improving data hygiene, standing up a Salesforce<>HubSpot integration in 2025, and establishing attribution and reporting that connect marketing activity directly to pipeline and revenue.
Education
UCLA
Bachelor of Arts - BA, Spanish, Minor in Art History
University of Colorado Denver
Master of Business Administration - MBA
Universitat Pompeu Fabra
Spanish Language and Literature
2011 — 2011
Skills
- Spanish Fluency
- Event Planning
- Research
- Start-Ups
- Spanish
- Photography
- Detail Oriented
- Microsoft Word
- Retail
- Adobe Photoshop
- Microsoft Office
- Sales
- Social Media
- Real Estate
- Self-Motivated
- Marketing
- Public Speaking
- Leadership
- Highly Organized
- Customer Service
- Sales Management
- Photoshop
- Start Ups
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Social Networking
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