Audrey Finnegan
- Role
- Direct to Consumer Specialist, Ecommerce at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Audrey Finnegan
Accomplished and innovative eCommerce leader with a decade of experience driving growth…
Experience
Direct to Consumer Specialist, Ecommerce
Sep 2020 — Present
Promoted from Associate to Specialist in August 2020. • Selected to participate in PepsiCo’s 2022 Leadership and Development Program (LEaD). • Primarily focused on Social Commerce; work as a strategic partner with external platforms (i.e. Meta, Tiktok) to test new capabilities and coordinate with internal PepsiCo brands to optimize Social Commerce opportunities. • Evaluate emerging marketplaces (ex: Tiktok, Snapchat, Pinterest, Kroger, Walmart, etc.) for overall business viability. Assist with subsequent technical integrations between platforms and PepsiCo fulfilment network. • Work with cross-functional partners on all aspects of the business to ensure compliance and financial sustainability, including commercialization, supply chain, control, legal, accounts receivable, and tax. • Provide Annual Operating Plan to Finance and manage an annual marketing budget across all marketplace businesses, coordinate all activations, and analyze performance weekly. • Manage day-to-day marketplace operations (inventory, content, etc.) and partnerships for Quaker, Frito-Lay, and SodaStream brands.
Education
Georgetown University McDonough School of Business
Bachelor's Degree, Marketing; Management
2011 — 2015
Convent of the Sacred Heart
High School
2008 — 2011
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