Audrey Wu
VICE PRESIDENT | ThinkGen Marketing Research
- Role
- Vice President at Thinkgen
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Audrey Wu
20+ years as a product marketing leader and manager who understands how to drive growth and tie marketing initiatives back to business objectives – successfully leading teams and enabling organizations to tell their story through all product, marketing and sales channels. Strategic marketing planning, customer insights generation, branding, product lifecycle management, and new product launch expertise. Engineering degree from MIT and MBA from University of Michigan. Expertise:• New Product Planning• Launch Optimization• Commercial Strategy & Execution• Market & Brand Planning• Segmentation• Primary Market Research• Patient Journey Mapping • Buying Process
Experience
Vice President
Jun 2018 — Present · Seattle, WA, US
ThinkGen provides customized market research solutions for healthcare companies. The foundation for our success is based on us knowing the science behind the research, asking the right questions, and finding and reporting relevant insights. We view customer insights through the lens of our combined years of both in-depth marketing research as well as pharmaceutical marketing experience to deliver actionable insights for you, our client. In short, we deliver outcomes worthy of admiration. ThinkGen is a proactive partner, using effective research methods, while helping to push projects forward.
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (M.B.A.), Marketing and Corporate Strategy
2000 — 2002
Massachusetts Institute of Technology
B.S., Chemical Engineering
1992 — 1996
Skills
- Market Research
- Healthcare
- Sales Effectiveness
- Cardiology
- Competitive Analysis
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Biotechnology
- Product Launch
- Urology
- Integrated Marketing
- Strategy
- Marketing
- Leadership
- Product Management
- Commercialization
- Management
- Pharmaceutical Sales
- Pharmaceutical Industry
- Strategic Planning
- Product Development
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