Audrey Carr
Head of Experience Strategy and Design, Td Wealth @TD
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WORK HISTORY
Head of Experience Strategy and Design, Td Wealth @TD
I advocate for TD’s customers and use human-centered approaches to lead the digital transformation across TD’s Wealth businesses (Direct Investing, Financial Planning, Private Wealth Management and TD Asset Management). I’m privileged to lead and grow a team of 25+ highly passionate experience strategy, research, and design experts who envision and bring new products and services to market.
EDUCATION
University of Toronto
MISt, Information Systems
Schulich ExecEd
Strategic Business Negotiation
Schulich School of Business - York University
Certificate in Strategic Leadership & Innovation
McMaster University
Honours B.A, Psychology & Multimedia
SKILLS
ABOUT AUDREY CARR
I’m a transformational design leader passionate about helping organizations deliver outstanding customer experiences through human-centred design and innovation. As a design executive, I have proven expertise bridging business strategy with design thinking and implementation. A strong advocate for the customer and colleague experience, I’m privileged to lead multidisciplinary product and service design teams and work in close collaboration with business, product, and technology partners to imagine and deliver new opportunities that drive business results. I thrive in complex, ambiguous environments and am drawn to industry-leading organizations looking to integrate product, technology and design functions to enable business growth and transformation.My strengths lie in growing the design capability with organizations, leading high-performing design teams, and building win-win cross-functional relationships.I’m a strong advocate for mental health, diverse and inclusive workplaces, and coaching and mentoring the next generation of business and design leaders. Outside of the office, I currently lecture at OCADU teaching Service Design.
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