Audrey L. Arrington

About Audrey L. Arrington

Results driven marketing leader with over 12 years of experience in DTC, B2B, B2C brand development, media strategy, new product launch, project management, budget tracking, creative development, national advertising production, market research and data analytics implementation. Experience working with small startups to large international brands - media budgets ranging from $100k to $40m quarterly. Graduate of #1 undergraduate advertising program in the US (BYU/Adlab)/#2 Globally (Source:THE ONE CLUB)CERTIFICATIONS:Registered Product Owner/Manager, Scrum Master and Scrum Team Member (Scrum Inc.)INDUSTRY EXPERIENCE:SaaS, E-commerce, Tech/App, Automotive, CPG, Video Games, Retail, Hospitality and Manufacturing (Agriculture, Riding Lawn Equipment, Compact Construction and Large Construction).

Experience

1. Sr Product Marketing Manager

   BambooHR

   Jan 2025 — Present · Draper, UT, US

   Spearhead the development and execution of go-to-market strategies for new Payroll product launches, feature rollouts, and customer engagement across HR and Payroll implementation journeys. • Drive alignment across product, sales, enablement, training, customer marketing, and success teams to ensure unified messaging, differentiated positioning, and flawless launch execution.• Own and elevate messaging and positioning for all Payroll-related product pages on BambooHR.com, ensuring consistency and impact across the digital customer experience.• Lead the management of product launch calendars, orchestrating cross-functional initiatives to ensure timely, high-impact releases.• Define and evolve the Payroll product’s value proposition, strategic messaging, and competitive differentiators to resonate with target audiences and drive growth,• Strategically tailor messaging for distinct customer segments, industry verticals, and buyer personas to increase relevance and conversion.• Partner closely with research and customer-facing teams to capture insights, validate positioning, and ensure messaging reflects real-world customer needs.• Amplify customer success stories and testimonials across content, web, and paid media to build credibility and accelerate demand.• Establish and track success metrics for paid campaigns; analyze performance and present data-driven recommendations to senior leadership to inform strategy.• Influence the product roadmap by synthesizing market trends, competitive intelligence, and customer feedback into actionable guidance for the product team.• Led 41 customer facing product releases in 2025. SOFTWARE: Wrike, Pendo, Contentful, TypeForm, SalesForce, Greenhouse and Dovetail

Education

• Arizona State University

  Master of Business Administration (MBA), Concentration: Marketing | Focus: Global Economy

• Brigham Young University

  Bachelor of Arts (B.A.), Communications: Advertising Emphasis

  2008 — 2012

Skills

• Strategic Planning
• Market Research
• Advertising
• Qualtrics
• Social Media Marketing
• Social Media
• Facebook
• Twitter
• Experian Simmons
• Exploring
• Srds
• Mintel
• Indesign
• Microsoft Office
• Keynote
• Tablets
• Iphone
• Mac Os X
• Creative Briefs
• Competitive Analysis
• Tactical Briefs
• Social Networking
• Branding & Identity
• Technology
• Apple Products
• Business Strategy
• Competitive Marketing Strategies
• B2b Marketing Strategy
• New Business Opportunities
• Media Planning
• Media Buying
• Blogging
• Tech Blogging
• Consumer Forecasting
• Target Audience
• Online Advertising
• Integrated Marketing
• Marketing Research
• Digital Strategy
• Brand Development