Audrey Adair-Keene

WORK HISTORY

EDUCATION

ABOUT AUDREY ADAIR-KEENE

I am a communications and marketing executive with more than a decade of industry experience working with world-class brands, including Red Bull, Wargaming America, Wonderful Pistachios, Pizza Hut and more. My professional experience spans broadly, but my focus on gaming began in 2010 at Red Bull as part of a team of two spearheading the company\'s first esports initiatives and helping lay the foundation for the international giant it is today. I returned in 2019 to lead communications, influencers and community for the brand\'s US gaming and esports program where I revamped narratives and drove the implementation of diversity and inclusion into the overarching marketing strategy. In between my stints at Red Bull, I worked both agency and in-house, and even spent six years as an independent consultant. A few of my most notable accomplishments include leading the Wargaming America account across all public relations and thought leadership efforts, launching Pizza Hut\'s Xbox ordering app and Wonderful Pistachio\'s fully integrated Angry Birds game, and a handful of international esports projects with Red Bull Canada and the company\'s global headquarters in Austria. I also spent four years volunteering and leading PR outreach for Gamers Outreach\'s annual charity fundraiser, Gamers for Giving. Most recently, I joined the advisory board for Paidia Gaming and hosted a podcast for the company,\"Move Makers\", that highlights stories from notable women throughout the games industry.