Audrey Zmuda
Market Research and Insights Leader (ex-Front, Instacart, Facebook and Intuit)
- Role
- Primary Research Manager at RSM US LLP
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Audrey Zmuda
Seasoned Customer Insights leader with a passion for impacting business strategy, marketing programs and product design through a deep understanding of customer needs, motivations and behaviors. My experience spans both client and agency side and across a variety of industries including high tech, consumer packaged goods, toys, and retail. I have a full range of qualitative and quantitative research methodologies in my toolkit, with an emphasis on early stage research. I am a strong business partner, focusing on building strong collaborative relationships.My key strengths include- Designing and executing the right research program end-to-end based on business objectives- Extracting and activating customer insights that strongly impact business results- Expert project manager and strategic partner who provides business advice, not just research results- Relationship builder who develops strong collaboration and trust among peers and business partners- Trusted influencer who can impact change using both research results and sound judgment- Simple yet effective communicator, story teller, and voice of the customer. Skills and Approaches- Ethnography, Focus Groups, IDIs, Usability; Skilled Moderator and Facilitator- Concept Development, Optimization and Testing; Simulated Test Markets- A&U, Brand Tracking, Market and Competitive Assessment- Brand Positioning, Value Proposition, Message Development and Testing- Advertising Development and Testing- Net Promoter, Customer Satisfaction, Customer Experience, VOC- Segmentation, Conjoint, Pricing, and other advanced techniques- Develops strong partnership with Analytics Team for a complete understanding of customer base- Chief Fun Officer, always making sure that the team takes the time to bond and enjoy themselves- Currently consulting for start-ups, but also exploring awesome full-time opportunities.
Experience
Primary Research Manager
Feb 2024 — Present · San Francisco, CA, US
Education
San Francisco State University
BS, Advertising, Business Administration
University of Colorado Boulder - Leeds School of Business
MBA, Marketing
Skills
- Data Analysis
- Segmentation
- Project Management
- Product Innovation
- Competitive Analysis
- Qualitative Research
- Quantitative Research
- Marketing
- Marketing Research
- Management
- Research
- Market Research
- Customer Insight
- Focus Groups
- Social Media Marketing
- Product Development
- Advertising
- Strategy
- Consumer Products
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