Audrey Nelson

About Audrey Nelson

Audrey Nelson is a senior at Howard University pursuing a Bachelor’s degree in Economics with a minor in Biology. She brings a strong blend of strategic marketing insight, operational thinking, and creative problem-solving to every project she undertakes, with a particular interest in building people-centered brand experiences.Audrey has led hands-on marketing and growth initiatives across the food and hospitality space. At Benvenuti Italian Specialties, she managed creative campaigns that increased sales by 25% and foot traffic by 30% through targeted promotions, data-informed messaging, and brand storytelling. Her work emphasized customer experience, local engagement, and measurable business impact.At Florida Avenue Grill, a historic legacy restaurant in Washington, DC, Audrey has worked at the intersection of marketing, operations, and strategy. She redesigned customer-facing menus to improve navigation and streamline internal communication, while supporting broader business development, operational improvements, and brand storytelling initiatives.On campus, Audrey serves as Vice President of the Abram Harris Economics Society, where she contributes to initiatives that bridge economic theory with real-world application through event programming, organizational collaboration, and professional development efforts.With a long-term interest in the health, wellness, and healthcare sectors, Audrey seeks opportunities to apply her marketing and strategy skill set to organizations that prioritize community impact, patient experience, and sustainable growth.

Experience

1. Marketing Lead

   Benvenuti Italian Specialties

   Jul 2024 — Present · US

   Develop new marketing strategy. Led a pricing analysis and switched to a more cost-effective messaging plan, cutting per-credit costs by 50% and saving $166per month. Through this I Learned how to analyze pricing and find cost-saving solutions in marketing. Develop creative marketing promotions to enhance sales on low performing days. Boosted sales by 25% and foot traffic by 30% through targeted, creative marketing campaigns on previously low traffic days. Reviewed past credit usage data to forecast future spending and prevent overspending

Education

• Westfield Senior High School

  High School Diploma

  2017

• Howard University

  Pending Bachelor's degree, Economics