Audrey Gangneron-Parsal
Senior Global Marketing Manager - Aerospace & Defense @Capgemini Engineering
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WORK HISTORY
Senior Global Marketing Manager - Aerospace & Defense @Capgemini Engineering
Toulouse, FR
Articulate Strategy & Positioning- Ensure market intelligence- Develop market vision for the industry- Support strategy definition (Mid-Term Plan)Lead & deploy Content for the industries- Define Industry positioning and value proposition- Support launch of new offers / solutions (value prop, collaterals, exec sales support)- Develop thought leadership content for the industry (Whitepapers, PoV, Blog article, Videos)Define & deploy Marketing plan for the industry- Define yearly Marketing plan- Support Industry analysts relations (RFI)- Drive Digital Marketing campaigns- Ensure web-presence- Support Group Comms’ for PR & Digital / Social media (LinkedIn, Twitter, YouTube…) related to the industryEnsure lead generation and business development for the industry- Manage our positioning at tradeshows, client roadshows and webinars- Support key business opportunities- Support sales training on new offers / solutionsManagement of an intern.
EDUCATION
IUT Bordeaux
DUT techniques de commercialisation
Institute of Technology, Sligo
Bachelor's degree in International Marketing
NEOMA Business School
Master spécialisé Etudes et Décisions Marketing
Université de Bordeaux
LEA, L1, anglais, espagnol, chinois
Université de Bordeaux
DUETI
Aix-Marseille Graduate School of Management - IAE
Master of Science (MSc), Marketing & Brand Management (1ière année)
SKILLS
ABOUT AUDREY GANGNERON-PARSAL
Bilingual (FR/EN) marketing leader skilled in coordinating content development, improving…
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