Audrey Chen
Content Creator @YouTube
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WORK HISTORY
Content Creator @YouTube
London, GB
Managing a subscriptions YouTube channel and a follows Instagram account• Increased subscriptions within two weeks• Created content for YouTube channel targeted to audience between 18 to 25• Understood the audience’s need and produced videos culminating in over a million views per month • Highly linked to the Millennials in Taiwan, Malaysia and Hong Kong
EDUCATION
University of Bath
Master of Science, Marketing
ABOUT AUDREY CHEN
I’m a data-driven trade marketing professional with experience in FMCG, spirits, and digital content. At Pernod Ricard, I’ve led initiatives that delivered 53% YOY growth in peak season and boosted sales 165% in off-season through targeted trial programs. My expertise lies in transforming consumer insights and channel data into strategic trade marketing plans that deliver measurable results and outperform market benchmarks.In parallel, I’ve built and grown a YouTube channel with over 195K subscribers, applying digital marketing and audience analytics to scale engagement and drive organic growth.Passionate about blending creativity with analytics to drive real results—both on shelf and online.
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